Marketing 101 – Lead Generation Strategies to Find Good Real Estate Deals
In this presentation, we discuss how to find good, quality real estate deals in the local marketplace. More specifically, we touch on how to set up effective and consistent marketing campaigns to generate leads. We start this session by discussing exactly what is currently working for us in our own real estate business so investors get an inside look at how we find our best deals. We also discuss many of the marketing strategies that have worked well for us over the past decade.
We focus on educating investors on five specific marketing systems:
- The MLS Offer System – how to find a great realtor, or realtors, in your area and farm deals right off the Multiple Listing Service.
- Direct Mail Marketing System – which campaigns we currently use to generate leads on properties people are looking to sell.
- Outdoor Advertising Campaigns – which campaigns work the best in this marketing medium.
- Online and Social Media Marketing – how to effectively market online and generate leads by utilizing basic online lead generation, SEO and Social Media techniques.
- Strategic Networking & Brand Building – strategic techniques to find and build relationships with other real estate professionals who may let you know about good properties for sale. We also teach investors how to make their marketing and their business stand out from the competition within their market.
Today’s Economic Climate and Opportunities in Real Estate
In this session, we discuss unique national economic factors and their impact on the real estate market. We also discuss how to analyze and become knowledgeable on the local market environment so investors understand where the opportunities and pitfalls exist.
Here are just a few of the things we cover in this session:
- Current Interest Rates – how changes in the interest rate can impact the market and housing prices.
- Housing Inventory – how inventory rates can change housing prices.
- Housing Cycles – understanding the basics of housing cycles and knowing the best times to buy and sell.
- National Legislative Changes – how these changes can impact the real estate market.
Rehabbing and Redeveloping Properties
In this session, we teach the fundamentals of residential re-development, which most people refer to as rehabbing properties. We focus on analyzing and controlling construction costs by having a system in place when working with licensed and professional contractors.
Investors who rehabilitate properties can have an extremely positive impact on their cities and communities. Obviously, when investors re-develop properties the right way, it can generate tax revenue for the city as well as raise property values in the neighborhood in which they are working.
We believe the only way to combat and rehabilitate cities overrun with foreclosures and blighted properties is to properly educate investors to re-develop properties the right way. Investors need to understand they are creating jobs within the community and putting properties back on city tax rolls that generate revenue for the city. It is also important to continually educate other people within the community on the extremely positive impact private investment from investors can have.
More specifically, in this session we discuss:
- How to analyze which types of properties are good re-development opportunities.
- An introduction to the system we use to analyze and estimate construction costs on a property.
- How to find and work with licensed and insured contractors who already have established relationships with the city building department.
- The basics of the permitting process and why you must always work hand-in-hand with the city to get things done in a timely manner.
- What you need to do to protect yourself as an investor when you are working on projects that have risk.
- How to build a reputation with the city by doing quality construction.
- How to let the neighbors know what you are doing so they can refer potential buyers to you before you put the property on the market.
Advantages of Working with or Being a Realtor
As an investor, it is vital to work with licensed realtors in your local market. In this session, we discuss the benefits of working with realtors and how to find realtors who have a great understanding of the market. We also touch on the benefits of becoming a licensed realtor and the positive impact it can have on your investment business.
Raising Private Money to Finance Your Deals
In this session, we discuss the benefits to both the private money lenders and you, as the investor. The lender will earn interest on their investment and it will be backed by a mortgage or deed of trust against the property. As the investor, you will gain a competitive advantage because you won’t always have to rely on banks or your own funds to finance the properties you purchase. Students learn how you may get a lender to finance the purchase and construction costs on a property so you can get your deals financed even if your funding is very limited. We also discuss many of the do’s and don’ts of raising money and how to make sure you are compliant.
Raising Money for Your Business Growth
In this session, we focus on how you can leverage and gain access to capital for your business growth. More specifically, we discuss how to raise money and the different types of capital you may choose to borrow as your business grows.
Buying REO’s
In most markets right now, there is a surplus of REO properties for investors to purchase. In this session, we delve into the differences between buying properties from banks vs. private sellers.
We give investors an overview of the REO process and all of the players involved from the banks 5 themselves to asset managers, brokers and agents. This gives investors the ability to speak intelligently with REO agents and brokers. We also give you a glimpse of what our REO acquisition system looks like and how we approach this niche of the market.
Wholesaling
In this session we teach the basic elements of wholesaling properties. More specifically we discuss how to pre-screening and identifying high probability transactions. Additionally, we discuss how to find and work with cash buyers in your area and the reverse wholesaling process. This is a great way to reduce the risk to you as an investor if you build a buyers list of other investors in the area.
House Selling System
Investors can reduce their risk by having an effective system to sell properties in place. In this session, we discuss our system for selling homes quickly and efficiently.
We give investors tips and techniques for pricing your house correctly, staging the house and how to leverage the internet to create a lot of exposure for your property. We also discuss how to work with and find a great realtor who can help you get your property sold quickly.
Short Sales
In this session, we discuss the basics of performing short sales. We talk about the opportunity that exists for investors right now with the sheer number of property owners who are in the beginning stages of the pre-foreclosure process. We also discuss working with realtors who have listed short sales and how you can be of great benefit to them on certain types of properties.
Asset Protection & Tax Strategies
In this session, we discuss many of the risks investors face and the realities of today’s litigious society. We discuss some of the basics of why you should incorporate and how to maintain the integrity of your corporation. Additionally, we discuss some of the pros and cons of different types of corporations so you can be educated when you talk to and work with attorneys and tax professionals in your area. There are many tax benefits to certain types of corporations and when investors are educated, they can ask their legal and tax professionals the right questions.
Self Directed Retirement Accounts
In this session, we discuss the benefits of self directed retirement accounts and how you can buy real estate in these tax deferred or tax free vehicles. Most people have very limited knowledge about the benefits of utilizing this investment technique.
This type of account gives investors the ability to invest in something other than stocks, bonds and mutual funds. More specifically, we discuss this entire industry and what role a custodian plays in this process. Additionally, we cover the basics of how the process works if an investor chooses to buy real estate with one of their self directed retirement accounts.
Buy & Hold Strategies
In this session, we discuss the long-term benefits of buying and holding real estate. We go over which types of properties we target and how to identify what makes a deal a good long-term investment. Additionally, we discuss why it is so important to find a good quality property management team and how to avoid some of the pitfalls that a lot of investors make when they self manage their properties.
Building Your Real Estate Team
As an investor, it is crucial to build a successful team of real estate professionals around your business. Consequently, in this session, we discuss who needs to be part of your team and how to find these individuals in your local market. We also address, throughout the event, which roles these professionals play in the transactions themselves.
Goal Setting & Time Management
In any small business, setting goals and practicing time management techniques are two necessary elements for success. Annually, at a minimum, small business owners should meet to determine the business goals for the upcoming period. The business goals set should be specific, measurable, attainable, realistic and timely. Time management comes into play with the measurable and timely aspects of goal setting.
In this session, we teach investors how we set weekly goals and then effectively manage their time to reach those goals. Not only are we going to show you how to set goals and manage your time, we’re going to show you how to actually reach those goals by getting in touch with your purpose; your reason for wanting to reach your goals.
FortuneBuilders is the premier real estate investment education company in the country. Ranked by Inc. Magazine’s prestigious Inc500 list for three consecutive years, we educate and coach real estate investors through our proven and systemized processes and champion attitude.